Method
Belief as terrain.
VMA studies how financial-market language, professional identity, evidence, and pressure form terrain before ordinary metrics register the change.
Language moves early
Market participants often change how they describe a company before reported metrics make that change obvious. FM3 is built to inspect that movement as part of the field, not as a loose anecdote.
Professional identity shapes attention
A credit analyst, a short seller, a management team, and a regulator notice different risks because their obligations and incentives are different. VMA treats those differences as part of the market terrain.
Divergence accumulates
The method is concerned with how disagreement, pressure, and resistance build over time. The public site describes that posture without disclosing protected mechanics or live product behavior.
Falsifiability and lookback discipline
Case work should show what a belief structure was, what ordinary metrics could see, where belief movement appeared, and what became obvious only later.